The ExpoDisc by ExpoImaging is a white-balance tool for photographers. View ExpoDisc Details.
I’ve seen several photographers that have used this tool in the near past, and have been fascinated. I love a new gadget or accessory but before I buy, I do an incredible amount of research. I squeeze every drop of ‘searchability’ out of Google, reading forums and reviews. Once a product makes it through my initial review process, I then add it to my B&H Wishlist. Once it comes time to purchase the accessory I go back and do a quick review again. My quick review often consists of two things: visit B&H and check out the reviews and check my Google Reader, just to confirm my initial thoughts. I use Google Reader to manage all the blogs I follow! What’s really nice, is I can type in ‘ExpoDisc’ into Google Reader, and it brings up all the blog posts where a photographer has used or talked about the product.
(Left: Auto-White Balance, Right: ExpoDisc Neutral)
The above image has no post-processing done, and to the naked eye, the chair is blue not purple. Straight out of camera, resized and posted to the web. For the first image (left), I set the camera’s white-balance to ‘Auto’. For the second image (right), the camera’s white-balance was set to custom and calibrated using the ExpoDisc. There are a lot of white-balance tools our there: gray cards, white cards and calibration targets. All of these tools have the same thing in common, they both have to be placed somewhere in the frame and need to be adjusted in post-production. The ExpoDisc is different, it snaps on to the end of your lens, you set the custom white-balance and you’re done. You don’t have to ask your model to hold your gray card for you, it only takes 15 seconds or so to set the white-balance. For NIKON users: Set your white-balance to ‘PRE’, then hold down the ‘WB’ button until ‘PRE’ starts blinking on your screen. At this point place the ExpoDisc over your lens, press the shutter button. If the white balance was properly calibrated your screen will display ‘GOOD’. Pop the ExpoDisc off and start shooting. The ExpoDisc can be used in natural light or even mixed lighting situations. I wish I would have had this tool when I was doing a lot of shooting in poorly lit gyms and football fields.
I chose the ExpoDisc Neutral, because I wanted to have a tool that created a consistent white-balance across all shots. When you have a proper white-balance set, your exposure and noise levels are cleaner and your images appear more crisp (sharp). ExpoDisc makes a ‘Portrait’ version, which warms the white-balance slightly. If you have extra money to throw away, feel free to buy both. But I would recommend buying the largest ExpoDisc neutral for your biggest lens, and using that as your base. If you want to ‘warm’ up your images in post-production, you can easily do that in Camera Raw. Since you have a base white-balance established, you can simple adjust the first image in Camera Raw and then apply the white-balance adjustment to all images. This will give you consistent results across all your images in a set.

I leave you with a pic of my son, being so patient with me as I tested out some things. I got some more ‘toys’ last week that I plan to share with you all. So stick around for more stuff. I bought mine here.